Season 4, episode 19 is here!
Dr. Taylor Francois trained as a lawyer, passed the California Bar, and then spent years building companies and teaching people how to actually use social media. She landed on Substack less than four months ago and has already crossed 32,000 subscribers. Behind the numbers is a story about burnout, a wake-up call she never saw coming, and a completely different way of working. This was a brilliant one.
What we covered:
- How Dr. Taylor grew to 32,000 subscribers in under four months, and the one thing she brought from every other platform that made it happen so fast.
- Why honing in on your zone of genius beats stacking up offers, and the reason spreading yourself thin is what keeps you stuck at the same revenue ceiling.
- The simple exercise she gives anyone trying to work out who they should actually be selling to.
- Her take on going all in on one platform versus being everywhere, and the 30-day test she swears by.
- The four-day weekend she guards fiercely, and the daily routine that starts at 5am for one very specific reason.
- Why she cut her output right down and started growing faster than ever, plus the signal that tells her burnout is creeping back in.
- The lunch that never happened, and the last thing a mentor said to her that made her burn down her whole business model and start again.
Go and subscribe to Dr. Taylor’s publication, Solo Millions, where she writes about building a big business on your own terms without the burnout.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe
