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Season 4, episode 21 is here!
Yuvika Iyer joined Substack four months ago with no niche, no plan, and a background in recruitment she wanted to leave behind. She’s now closing in on 700 subscribers, has sold a product she built almost by accident, and did her very first live for this conversation (and she was brilliant!).
What we covered:
- The simple 30-minute daily routine Yuvika credits for most of her growth, and why she supported other writers long before anyone was reading her.
- What happened when a writer with more subscribers sent her a cruel DM, and how the note she wrote in response turned everything around.
- The small analytics frustration she grumbled about that became a product, with 16 sales in the first 24 hours despite never having sold anything online before.
- Why she brought a coffee shop mindset to the platform, and what showing up at the same time every day actually does for you.
- Her take on positioning, and the one thing most creators skip that keeps them stuck writing to nobody.
- Where she goes to find out what readers really struggle with, and why she does it by hand instead of handing it to AI.
- Her golden nugget on why done beats perfect every time, and the modest revenue goal she’s quietly chasing by December.
Go and subscribe to Yuvika’s publication, The Quiet Creator, send her a DM, and check out her Gumroad tool while you’re at it.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe
