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Season 5, episode 1 is here!
Virgil Brewster blows up launches for a living. He built a course business to seven figures with two partners, sold it, drifted into semi-retirement, and then got pulled back in when people kept asking him for help. He is easily the most energetic guest I’ve had on, and this one flew by.
What we covered:
- The story of Virgil’s very first online payment, back when he ran a boutique personal training business in Ibiza, and why he was convinced it had to be a scam.
- What that first dollar does to your brain chemistry, and the two-second window of pure magic before your head starts chasing the next one.
- How he balances raw ambition with being content where he is, including the millionaire at an event who taught him more than he expected.
- His honest answer on avoiding burnout, from doing one task a day to the slightly terrifying activity he uses to quiet his mind.
- Why he puts 5 to 10 percent of his income into learning, and the decade of trying to DIY it all before that penny dropped.
- The two mistakes he sees people make with every launch, and why charging money for something half-built is the smartest thing you can do.
- His glass-half-full take on where the creator economy is heading, and the one-liner he left us with that’s worth writing on your wall.
Go and subscribe to Virgil’s publication, The Launch Room, and follow along with what he’s building.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe