From Chronic Pain to 28K Followers: Anan Davis on Movement, Rehab & Building a Coaching Business

In this episode I'm joined by Anan Davis, a rehab specialist and postural coach based out of Malaysia. We get into his own injury story (shin splints that turned into chronic lower back pain), why generic physio advice never fixed it, and how he ended up building a coaching business around finding the actual root cause instead of just treating symptoms.We cover:His injury journey during COVID and why standard physio fixes didn't workWhy the nervous system, not just "weak muscles," drives most painRib cage compression, breathing mechanics and how it connects to your pelvis and postureHis go to breathing drill (sideline breathing) and why he starts every client thereWhat actually changes when clients dial in their breathing (posture, grounding, hip pressure release)Building an Instagram following from 10 views a video to 28K followersWhy he moved away from selling a course and switched to 1:1 coaching for accountabilityWhere AI tools like Claude fall short when it comes to programming your own trainingHis future plans, including the dream of running his own gymTimestamps:00:00 Intro00:56 Where Anan is based and his background02:23 What got him into coaching06:10 How long he's been coaching06:40 Digging into his injury and finding the root cause09:10 Why breathing gets overlooked and how rib compression happens13:45 What clients notice after breathing drills16:33 His go to breathing drill18:33 Building his page from scratch21:15 Growing to 28K followers and the slow start24:19 The video that finally broke through24:47 Course vs 1:1 coaching and why he made the switch26:34 Accountability and where AI falls short28:00 Future plans and his dream gym28:41 Coaches he looks up to30:00 Where he sees himself in 5 years30:33 Where to find himFollow Anan Davis:Instagram: https://www.instagram.com/anan_davisw/YouTube: https://youtube.com/@anandavisFollow Grounded Confidence for more conversations on movement, mindset and communication.