Grocery stores sell the idea of fresh food, but Food Professor Dr. Sylvain Charlebois makes the case that most of what shoppers pay for is convenience dressed up as necessity. Anyone who has ever wondered why the bill keeps climbing gets a clearer picture of what's really being priced, from faux hardwood floors in the produce section to the shift away from home cooking.
Dr. Charlebois also breaks down the looming threat to Canada's dairy supply management system as US tariffs put pressure on the industry, and explains why waiting on decisions out of Washington might be the wrong strategy entirely. The conversation moves from how grocery shopping evolved over the last century to what actually makes Canadian dairy vulnerable right now.
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