In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems.
Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive at first, until everyone realised it all sounded the same. She explains why a plain website that is genuinely yours beats a polished one that could belong to any business, and why many business owners don’t need a new website at all.
Key Takeaways:
The Sameness Problem: Learn why AI-built websites often look generic, and how a brand can lose what made it instantly recognisable to its customers.
Plain but Yours Beats Polished: Discover why your existing website, even if it feels boring to you, may be doing more for your business than a sleek redesign would.
The Cost of Starting Again: Hear why rebuilding or moving your site can cost you existing traffic and domain authority, and why the “starter site I’ll fix later” often becomes your website for years.
Owning Your Website: Jules explains why building on an established website platform you can learn means you’re not dependent on one person or one type of tech, and why prompting AI for every small change can take longer and carries an environmental cost.
The Security Question: Find out why code written entirely by AI, with nobody checking it, can leave vulnerabilities you may never know about, and why this matters more for small businesses.
Pause Before You Rebuild: Jules encourages you to avoid snap decisions based on the easiest path, and shares why she thinks of AI websites a bit like junk food.
Resources mentioned in this episode:
Don’t forget to subscribe to the podcast for more practical tips on SEO and getting your website working for your business.
Send us Fan Mail
Support the show
Ever feel like your business should be easier to find on Google & in AI search?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
