In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga.

Jana's goal is simple: for her website to bring clients her way with less time spent on marketing. Jules looks at what's already working on her new site and picks out the practical changes that will help it do more.

In this episode, Jules and Jana talk about:

  • Why adding an email sign-up to the homepage and footer is a priority, and how it gives visitors a next step when they're not ready to book a call
  • Reusing existing Instagram videos as YouTube Shorts, and why YouTube's role as a search engine makes it worth keeping a channel going
  • Linking YouTube back to your website and embedding videos on your own pages, so people and search engines can see they belong to the same business
  • Why text smaller than 16 pixels causes friction, and why contrast matters for accessibility
  • Keeping page titles under about 60 characters, and removing wording that makes two of your pages compete with each other
  • Building authority with articles on your own domain rather than on Substack
  • Checking for old landing pages after a website move, and why Google takes time to catch up with changes

Resources mentioned in this episode:

If you'd like help with your website or showing up in Google and AI search, send Jules a message and let her know where you're stuck.

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