In this episode, Jules White steps away from the usual tips to share what has been on her mind over the last few weeks: a holiday that didn't end quite as planned, the pull of social media, feeling like a square peg, and a book that has changed how she thinks about marketing and growth.
Jules talks about switching off completely on a week away in Crete, and how the work breakthroughs she half expected never arrived. What her brain needed was simply rest after a tough couple of years. On the last day, her husband slipped on some harbour steps and needed stitches and a scan, and Jules shares how that sent her nervous system into overdrive and made coming back to work harder than usual.
From there she reflects on giving yourself grace when a season doesn't feel simple, the occasional moments when a glimpse of social media makes her question her decision to leave, and why those moments actually confirm the break-up was right. She also opens up about feeling like a square peg in a round hole for most of her life, being a highly sensitive person, and deciding to stop trying to fit the round hole.
The heart of the episode is Patrick Grant's book Less, which Jules read on holiday. She connects its message about consumerism and fewer, better things to the online business world: the endless courses, the pressure to churn out content, and the idea that more growth is the only measure of success. She makes the case for building something solid and intentional instead, with pages and a body of work that genuinely bring you clients, and a business that pays the bills and supports the life you want without taking everything from you.
What Jules talks about:
- Switching off properly: why working four days and genuinely switching off matters to her, and why rest doesn't always bring breakthroughs.
- Coming back after a hard week: the expectation that you'll return straight to full speed, and why being kind to yourself matters in changeable times.
- Social media doubts: how a few minutes on a platform can bring the gremlins back, and the boundaries she's putting in place.
- The square peg: feeling different, the gap between the confident conversations and the ones in her own head, and choosing to lean into her bolder side.
- Less by Patrick Grant: what fast fashion and consumerism taught her about marketing, content and growth for its own sake.
- An intentional business: why you don't need endless content, and what she's focusing on for the last quarter of the year.
Resources mentioned in this episode:
If this episode resonates with you, send Jules a message. She'd love to hear from you. Normal service resumes next week with practical tips on getting your website found in search, converting clients and getting recommended by AI.
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