Our original conversation with Dale went for over 2 hours and we didn't want to cut any of the good stuff, so here is part 2.
Dale went into his sourcing policy, and decision framework for evaluating which coffees to buy. This is very different to what other competition winners do with their coffee sourcing in their roasting businesses.
We continued to explore the bigger themes of translating what Ithaka is to his customers and how he is developing this.
In reflecting on this episode and part 1 , the tension for Ithaka is also a long standing tension for the specialty coffee industry. How do we welcome coffee lovers into the specialty arena, where diversity of flavours, brewing methods, recipes, and service styles make discovery a closed door that can easily be opened, but still presents a barrier.
This makes Dale's challenges more relevant and personal for anyone who is on the same path.
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