Being the Wolrd Barista Champion and having 20 years of direct experience in the coffee industry is not a free pass to setting up and building a successful coffee business, but that is also the where the joy is.
Dale Harris established Ithaka coffee in 2025 and he shares his experiences. We spoke for over 2 hours and have cut the recording into 2 parts.
Part 1 shares the vision and describes Ithaka. Dale's embracing the complexity of coffee and wants his customers to come down the rabbit hole with him.
He describes in detail his menu, the pros and cons of using a bean to cup machine and customer perceptions.
This is a candid conversation and anyone who knows Dale will see his authentic self, for those who don't, you will see the depth of thought that goes into developing a business, how to build on existing skill sets and embrace learning and the challenges of filling skills and knowledge gaps to create a successful business.
Also, if you enjoy this podcast - check out Ithaka coffee
You can watch it on Spotify, the Coffee Knowledge Hub, and listen on Apple Podcasts.
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