For a Canadian e-commerce brand, the US can be ten times the business, and shipping there is where the margin quietly leaks. Marc from Stallion Express works with Canadian brands every day as they scale into the US. He explains what changed when de minimis went away, and why a surprise duty bill at the door can turn one sale into a loss of hundreds of dollars. You'll also hear why a fast tracking number matters more to customers than fast delivery, why some apparel brands now ship their Canadian orders from US warehouses, and how saving a single dollar per label can add up to ninety thousand dollars a month. If you're scaling across the border, this is where your carrier mix, your fulfillment speed, and your margin all meet.
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