OOTB #40 | A Masterclass on Marketplaces (Part 1): How to Get Started?

Thinking about selling on marketplaces but not sure where to begin? In this episode, we sit down with Mac, a 20-year e-commerce veteran, to break down everything brands need to know before jumping in. We explore how the shift from retail gatekeepers to search algorithms has completely changed the game, why marketplaces are a distribution tool — not a brand-building one — and how to figure out which platforms actually make sense for your business. Mac also shares the rookie mistakes he's seen (and made himself), from listing your entire catalog too soon to ignoring marketplace-specific SEO. Whether you're a DTC brand eyeing Amazon or a founder just starting out, this episode gives you the foundation to make smarter marketplace decisions from day one.