In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management, to break down what really happens after a song explodes.
Alex shares the story behind managing Dasha through the breakout of “Austin,” from viral TikTok momentum and line-dance culture to major label interest, global strategy, and the pressure of turning a hit song into a sustainable career.
We get into artist management, independent artist leverage, major label deals, country music’s global moment, music marketing, social content testing, radio, burnout, and the real decisions managers have to make when success starts moving faster than the team around it.
A must-listen for artists, managers, aspiring music executives, and anyone trying to understand the music business behind a viral hit.
A conversation like this doesn’t come cheap.
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Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
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New episodes drop Sundays @ 10am ET
