Fan pages changed music marketing.
In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released.
Nick explains how to test content like a marketer without losing the creative instinct: change one variable at a time, study what moves, and use the data to understand what fans actually care about.
We get into viral music content, pre-release strategy, teasing songs early, TikTok and Meta retargeting, and why engaged fans are always more valuable than empty views.
A sharp, practical clip for artists, managers, and music marketers trying to stop guessing and start building real momentum.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
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Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
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