What does it really take to break a hit song in today's music industry?
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to discuss how streaming momentum attracts major labels and what it takes to turn an independent breakout into a global hit.
Alex shares the story behind Dasha’s “Austin,” the decision to partner with Warner Records, and why a great song and smart management still matter more than a massive marketing budget.
We also get into country music gatekeeping, radio politics, TikTok marketing, major label deals, and the pressure of building an artist’s career when everything starts moving at once.
A valuable conversation for independent artists, music managers, and aspiring executives trying to understand how records actually break.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
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Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
