“Leadership Is Leverage”: Motion’s CEO on the Future of Marketing

What changes when a single marketer creates as much value as an entire department? 

Reza Khadjavi (Founder & CEO, Motion) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to explain why he built Runneth, an AI agent meant to eventually replace Motion’s own product. He walks through the context engineering behind that shift and what it means for marketers. 

Motion scrapped its own revenue targets right after a record quarter, betting the whole company on AI agents. Reza explains how markdown files and organized repositories turn those agents into something closer to a new hire. His advice: skip the Mac Mini, move to the cloud, and put close to 10% of payroll behind AI. 

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