Holiday Offers vs Black Friday, Cyber Monday: Which Comes First?

“Don’t let perfect measurement get in the way of good marketing” 

How do Ridge, HexClad and Jones Road each structure Black Friday, Cyber offers differently? 

Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) share how holiday marketing campaigns pull their ecommerce brands in completely different directions. 

Shark Ninja becomes the opening case study, spending big on creator activations without measuring returns. The hosts counter with their own tactics, mixing steep weekend deal drops with full brand rebuilds between sales. The riskiest move this season turns out to be a discount that costs a brand its most loyal customers. Cody dives into Winks, a fresh sleep brand he and four other 9-figure executives are building from the ground up, and introduces Operators Build, the show capturing the entire journey from scratch.

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Motion 

https://9ops.co/motion-runneth 

Haus 

https://www.haus.io/operators 

NeonPixel 

https://9ops.co/neonpixel 

Richpanel 

https://9ops.co/richpanel-mops 

Proppel 

https://www.weareproppel.com/operators 

Aftersell 

https://9ops.co/aftersell-mops 

Operators Portal 

https://portal.9operators.com/dashboard 

Operators Newsletter 

https://9operators.com/ 

Operators Build 

https://9ops.co/ops-build-ytplaylist

Winks 

https://getwinks.com/