“We weren’t doing a good job showing the value.” 

Where does a new brand find trust when it can’t claim a bestseller like HexClad? 

Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) compare a scaled HexClad funnel with one from the weeks-old Winks. Step by step, they trace how each one builds trust across ads, landers, offers, and upsells. 

Winks has a premium product, yet customers couldn’t see why it was worth the price. HexClad earns that trust before the click, with Japanese creators and a bestseller hook. The weeks-old brand has to build the same trust with a fraction of the proof. 

Powered By 

Motion 

https://9ops.co/motion-runneth 

Aftersell 

https://9ops.co/aftersell-mops 

Haus 

https://www.haus.io/operators 

NeonPixel 

https://9ops.co/neonpixel 

Richpanel 

https://9ops.co/richpanel-mops 

Proppel 

https://www.weareproppel.com/operators 

Operators Portal 

https://portal.9operators.com/dashboard

Operators Newsletter 

https://9operators.com/ 


https://x.com/M__Operators 

https://www.instagram.com/marketingoperators/


Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Cody Plofker, Connor MacDonald, and Connor Rolain. Innehållet i podden är skapat av Cody Plofker, Connor MacDonald, and Connor Rolain och inte av, eller tillsammans med, Poddtoppen.