Your toilet paper might be exposing you to PFAS and bleaching byproducts—every single day. Plant Paper co-founder Lee Reitelman shares how tree-free, unbleached TP can protect your body and the planet—and how to rebuild a better bathroom habit.
In this episode of The Dean’s List with Alison Dean, we uncover the hidden health and environmental costs of conventional toilet paper—and the design principles behind Plant Paper’s safer, more sustainable alternative. We dig into ingredient transparency, why “white = clean” is a myth, how virgin-tree pulp impacts forests, and practical ways to upgrade what you touch daily.
Use Code "THEDEANSLIST" for 20% of your first recurring subscription order of Plant Paper (expires 2/23/2026)
What you’ll learn:
What’s actually in many toilet papers (PFAS, bleaching byproducts, additives)
Why unbleached, tree-free paper matters for skin + planet
The myth of “white means clean” and how design changes behavior
Reading labels and spotting hidden chemicals in everyday goods
Founder lessons: transparency, going big-box thoughtfully, and building loyal communities
Guest: Lee Reitelman, co-founder of Plant Paper Host: Alison Dean, The Dean’s List — wellness × entrepreneurship
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