In this episode of The Dean’s List, Alison Dean sits down with Deanne Buck, CEO of Branwyn, the merino wool performance brand redefining sustainable fashion, women’s wellness, and conscious leadership.
From her beginnings as a lawyer and mountain climber to leading a mission-driven company, Deanne shares how Branwyn is challenging greenwashing, championing ethical sourcing, and rethinking what’s possible in your top drawer.
You’ll learn:
Why merino wool underwear is softer (and more sustainable) than you think
How to spot greenwashing in fashion and wellness brands
What it means to lead a mission-driven company with integrity
The leadership lessons Deanne brought from the mountains into business
If you’ve ever wondered what’s really in the clothes you wear every day—or how purpose-driven leadership can shape a brand—this conversation is for you.
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