Join Tony Anagor in a deep and insightful conversation with negotiation expert Eduard Beltran.
Eduard is an international negotiation and leadership advisor, speaker, author of Trust Me, and a member of the Harvard Business Review Advisory Council. With experience spanning governments, Fortune 500 companies, academia, and high-stakes negotiations, he brings a 360° perspective on how negotiation really works in practice.
In this episode of Empathy at the Table, we explore how negotiation goes far beyond tactics and deal-making. It is shaped by trust, power, preparation, and the ability to recognize value in all its forms — not only financial, but relational, reputational, and strategic.
A key focus is the idea that successful negotiation is built on four core levers of trust:authenticity, logic, empathy, and integrity. Together, they shape how credibility is formed and how agreements are reached across cultures and industries.
We also examine:
Why preparation is often the true differentiator in negotiation outcomes
How observation changes the way we understand people and situations
Why intangible value (reputation, visibility, relationships) is often underestimated
How power dynamics are shifting in a more transparent, interconnected world
The growing importance of trust in employer-employee relationships
As Eduard highlights, negotiation is not a fixed formula but a human process shaped by context, perception, and intention. The ability to navigate it effectively depends on understanding both structure and behavior in real time.
Eduard Beltran LinkedIn: https://www.linkedin.com/in/eduardbeltran
Resources:Trust Me by Eduard Beltranhttps://www.amazon.it/Trust-Me-360-Degree-Overview-Concept/dp/8410243849
European Observatory of Communicationhttps://www.europeanobservatory.com
