If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss why posting about your random interests can spark engagement and attract new followers and how curiosity and connection will always be the heart of social media success. Make sure to tune into the next episode for part two!
In this episode we’ll be covering:
Try this “Ask me about” exercise to start thinking beyond your niche to connect with your audience on a personal level.
There’s value in posting seemingly “random” content that ventures outside your niche.
Embrace your interests! You aren’t confusing the algorithm by posting beyond your niche, the algorithm favors interest and curiosity, and you can still reach aligned followers.
Skip product only posts, share your stories and humanize your brand, there is growth and sales potential for any brand with heart.
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