We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I just had, with numbers, and why this was so important to me. We’ll talk about two key marketing strategies that no one else is talking about (building trust and sharing your values) that made this sale a major success. PS. I’m sharing everything, how many emails went out, social media posts, how many story views I had, and how much I actually made, because I want you to walk away from this episode feeling inspired and know that this is possible for you too.


In this episode we’ll be covering:

  • Revisiting my early days as a baby social media manager and the unethical sales and marketing techniques many of us experience.
  • Real number transparency: I’m pulling out actual data from this $140K four day sale so you can see exactly what happened behind the scenes, all while I was relaxing at the beach.
  • Building trust with your audience will help you make more sales, especially now as very weary customers.
  • Sharing your values to reach and resonate with the right people, we want to know who we are working with and that we share common ideals.
  • Ethical marketing and trusting your instincts when it comes to buying, plus a look at my approach when it comes to The Reels Lab (and any other offers)!


Featured content in this episode:



Recommended episodes:

  • Episode 105: Know When to Tune Out the Guru Advice and Trust Yourself
  • Episode 113: This Instagram Story Strategy Became My Biggest Sales Funnel
  • Episode 117: How to Start Making Money Without Fancy Funnels
  • Episode 118: Identity Maxxing Will Help You Find Your Ideal Audience
  • Episode 121: Discover What’s Valuable Once You Start Posting


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