I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The old advice of removing “I” and “my” from your content actually makes your content less engaging, and switching to more personalized hooks can make a massive difference in your engagement rates. I’m taking you on a scroll to share real examples, demonstrating how to apply them to your niche, whether you’re selling products or sharing your own lived experiences. I also break down my approach to trial reels, why lived-in, authentic moments work, and how to test out different hooks that make your ideal audience feel seen.
In this episode we’ll be covering:
The myth of “personalized” content, why it doesn’t work and how to create relatable and engaging content around “I” and “my”.
Examples of successful content that uses “I” and “my” and how they stand out from generic content.
Using a lived experience to build a strong hook that actually reaches and resonates with the right audience, instead of a weak hook that gets lost in the scroll.
Adding elements of your human experience and personality to create value and connect with like minded people.
Application of the 4H’s to real content, with examples so you can add your own twist!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)
Podden och tillhörande omslagsbild på den här sidan tillhör
Shannon McKinstrie. Innehållet i podden är skapat av Shannon McKinstrie och inte av,
eller tillsammans med, Poddtoppen.
