CYE#1 – Dr. Dominique Hanssens: The Measurement Industry & Commonplace Metrics That Are Misleading

We’re teaming up with experts to dig deep into the field of marketing models and measurement – and create a space to bring up your own questions.

In this episode with Dr. Dominique Hanssens (from Anderson School at UCLA), we talk about:

• How to Use the Right Measurement Method
• Why Averages Are the Enemy to Your ROI
• The 3 Different ROAS Types
• The Only Information You Get From Last-Click
• Long-Term vs. Short-Term Marketing Metrics

If you have any questions, bring them to our next Live Forum.

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