Avsnitt CYE 7 – The Pressure to Perform: Where Innovative Brands Need to Invest in their Marketing Spend Portfolio Curve Your Enthusiasm Spela Dela
We invited Matthew Skai, Vice President of Consumer Marketing, at L Catterton. L Catterton is the world’s leading consumer growth investor. We talk about: - Treating Your Marketing Mix as an Investment Strategy - The Evolution and Number of Marketing Channels - How to Allocate Spend for Category Building vs. Brand Building - Metrics That Brands Cling to - The Future of Video Production and Talent in Marketing - Measuring the Success of Influencer Programs - The Limitations of Media Mix Models - Navigating Change Management in Marketing - The Importance of Product Quality in Marketing Matthew Skai: https://www.linkedin.com/in/matthewsadofsky/ L Catterton: https://www.lcatterton.com/ Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/ John Wallace: https://www.linkedin.com/in/johnwallace-/ LiftLab: https://www.liftlab.com/ Rss Apple Podcaster →
