CYE #6 – Linear, Digital, & Streaming Measuring TV in an Age of Channel Convergence

We invited Philip Inghelbrecht, CEO and Co-Founder of Tatari. Tatari’s mission is to build infrastructure that modernizes how brands, agencies, and publishers transact and share campaign data–giving our customers and partners a clear way forward.

We talk about:

- The current state of the TV industry,

- The rise of streaming

- Linear TV vs. Streaming TV

- Balancing Brand and Performance Metrics

- The importance of measurement in TV advertising

- ROI Impacts from TV Advertising

Philip Inghelbrecht: https://www.linkedin.com/in/inghelbrecht/

Tatari: https://www.tatari.tv/

Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/

John Wallace: https://www.linkedin.com/in/johnwallace-/

LiftLab: https://www.liftlab.com/