What if the biggest mistake businesses are making with AI is trying to make their existing operations more efficient, rather than questioning whether those operations should exist at all?

Recorded live at Prompt in New York City, John Horsley launches the first episode of Business of AI with Dr Benjamin Herndon, Chief Strategy Officer at KUNGFU.AI, to explore why the real opportunity isn't simply automation or cost reduction. It's fundamentally rethinking how businesses create value, compete and operate.

Benjamin introduces the idea of "refounding": returning to the principles that made a business successful, then challenging the structures, assumptions and technologies that may no longer serve it.

Together, they examine how AI is threatening traditional consulting and enterprise software models, why connecting more data doesn't necessarily produce better decisions, and how poorly governed AI adoption can expose organisations to significant risks.

They also explore who should own AI transformation, why organisational culture matters more than technology, and what leaders need to do differently to turn experimentation into lasting competitive advantage.

For CEOs, board members and business leaders, this is a conversation about moving beyond AI adoption to genuine business reinvention.

Business is being rewritten.

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