Recorded live at Cannes Lions 2026, Business of Marketing host John Horsley sits down with Troy Townsend, CEO and co-founder of Zitcha, to explore the next chapter of retail media from connecting media and merchandising teams to measuring real business impact and preparing for AI-driven commerce.
Troy discusses why retail media networks need to look beyond short-term revenue, how retailers can connect their data, technology and teams to drive sustainable growth, and how AI is set to reshape product discovery and the way consumers shop.
The conversation also explores why human creativity will remain essential in an increasingly AI-driven world and why retailers need to adapt as the industry evolves.
In this episode, we also explore:
The evolution of retail media and where the industry is heading
Connecting media and merchandising teams to drive business growth
Measuring retail media success beyond ROAS and focusing on real business impact
The challenges of building and scaling a successful retail media network
How AI and agentic commerce could transform product discovery and shopping
Preparing retail strategies and product feeds for AI-driven commerce
Why human creativity will continue to play a vital role in capturing audience attention
Troy’s advice on setting clear targets, securing organisational buy-in and adapting to change
Podden och tillhörande omslagsbild på den här sidan tillhör
Business of Marketing. Innehållet i podden är skapat av Business of Marketing och inte av,
eller tillsammans med, Poddtoppen.
