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Cannes Lions 2026: AI, the Creator Economy and Why Creativity Still Wins | Rory Dolan, Canva

Business of Marketing
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“Effectiveness over efficiency.”

Recorded live at Cannes Lions 2026, Rory Dolan, VP of Marketing Strategy at Canva, joins The Business of Marketing host Justin Cooke to explore how AI, the creator economy and the democratisation of creativity are reshaping the future of marketing.

As AI makes content easier and faster to produce, Rory argues that the real competitive advantage lies elsewhere: in the quality of the ideas, the stories brands tell and the emotional connections they build with audiences. Drawing on his experience across agencies, platforms and marketing science, he explains why brands must look beyond short-term metrics, resist the temptation to optimise everything for efficiency, and remember that creativity is ultimately about connecting with people.

From the rise of the creator economy to Canva’s vision of making creativity accessible to everyone, Rory explores how brands can embrace new technology without losing sight of the fundamentals that drive long-term growth.

In this episode, we discuss:

  • AI and the future of creativity: Why the biggest opportunity is not simply producing more content, but achieving better outcomes.

  • Effectiveness vs efficiency: Why an obsession with saving time and money can come at the expense of business growth.

  • The creator economy comes of age: How brands can collaborate with creators while preserving the authenticity that makes their audiences care.

  • The democratisation of creativity: How Canva is removing traditional barriers to design and visual communication.

  • Building brands in the AI era: Why distinctive brand assets, emotional connection and long-term thinking still matter.

  • The danger of short-term metrics: Why marketers need to communicate the business value of brand building to CFOs and CEOs.

  • Human creativity in an AI world: How technology can empower people without removing them from the creative process.

  • What creates competitive advantage: Why the message and quality of the work matter more than how it was made.

  • The future of marketing talent: Why continuous learning, broad expertise and a commitment to mastering your craft are essential.

 

 

 

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