The numbers are in. Co-hosts Bob Miglani and Jason Grossman count down the top 5 patient engagement studies of 2026, breaking down what the latest research reveals about how patients really make decisions and what it means for the future of patient marketing. From adherence to abandonment, they translate the data into what teams can actually use.

Then the conversation gets personal. In a candid patient interview, cancer survivor Natasha Bagchi shares her firsthand experience navigating support programs from pharma companies, hospitals, and her clinic. She opens up about what genuinely helped her through treatment, and where the well-intentioned programs fell flat. It's the kind of unfiltered patient perspective that no study can fully capture.

Studies tell us what patients do. Natasha tells us how it feels. Together, they paint a picture every patient marketer needs to see.

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