Dry Eye Conversion Clinic: How to Increase Sign Ups for Your IPL/RF

Many dry eye patients leave a consultation seemingly ready to move forward, only to delay treatment or never return. In this episode, Dr. Shefali Miglani, optometrist and Co-Founder of Hoot Health, examines why this disconnect happens and what practices can do to close the gap between diagnosis and commitment.

Drawing on her experience treating dry eye in her own practice, Dr. Shefali discusses the factors that cause IPL and radiofrequency consultations to stall, and the communication strategies that help patients feel confident in their decision to begin treatment. She focuses in particular on the critical window in the first 72 hours after diagnosis, when most treatment decisions are actually made.

In this episode:

• Why patients express interest in the office but fail to schedule
• The conversations that most influence treatment conversion
• How to support patient decision-making in the days following a visit

This episode offers practical insight for any practice looking to improve dry eye treatment adherence and conversion.