The equipment is paid for. The patients need it. So why aren't they signing up? 

Co-hosts Dr. Shefali Miglani and Bob Miglani break down why so many practices invest $250,000 in IPL/RF technology for dry eye and MGD, only to watch it gather dust. Patients have the condition and the practice has the solution, yet overwhelmed and confused patients still walk away. Fancy conferences didn't fix it. One simple shift did: spending less time talking about the treatment and more time educating patients about the problem.

Dr. Shefali Miglani then shares the exact process that took her clinic from 4 sign ups a month to 40. Dr. Shefali and Bob walk through what words to say and when to say them, how to build trust through words and actions, and how to close with warmth and respect.

Dr. Shefali and Bob also tackle the moments that stall most conversations: handling price questions, navigating the lack of insurance coverage, and presenting treatment packages clearly.

It's not about selling. It's about building trust to earn sign ups. It's time to take off the dust cover and start closing more dry eye patients.

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