In this episode of Your Next Move: Audio Edition, Inc. senior editor Tim Crino sits down with Yann Deredec, cofounder and chief growth officer of Yama Group, a San Diego–based pharmaceutical and biotech marketing agency making its second consecutive appearance on the Inc. 5000.
Yan explains how a lack of creativity in healthcare communications inspired him to leave the corporate world and launch Yama Group during the 2009 financial crisis. He also shares how the company has remained profitable without outside investment, why developing strong leaders has been one of its greatest challenges, and how a “blue ocean” strategy helps the agency pursue distinctive opportunities rather than compete in crowded markets.
The conversation explores Yama Group’s immersive patient-simulation platforms, which help doctors navigate complex treatment decisions and engage with lifelike virtual patients. Yan also discusses the need for responsible AI guardrails in healthcare, the risks surrounding sensitive patient data, and how reduced research funding could affect medical innovation.
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