In this episode of Your Next Move: Audio Edition, Inc. staff reporter Chloe Aiello sits down with Boomer Anderson, founder of Smarter Not Harder Life Sciences and Technologies, ranked No. 895 overall and No. 99 in healthcare on the 2026 Inc. 5000. The company develops supplements and other technologies designed to optimize focus, sleep, stress management, and overall health.
Boomer explains why the rapidly growing company is shifting its strategy toward healthcare practitioners—even though doing so means sacrificing short-term margins—and how a new distribution partnership could put its products in the hands of providers around the world. He also shares how Smarter Not Harder evaluates new initiatives, prepares its international supply chain for tariffs, and decides which marketing channels are worth its investment.
Plus, Boomer discusses the company’s expansive approach to AI, including its work to automate the analysis of lab results so practitioners can spend more time with patients. He also explains why he hires adaptable generalists, how transparency helps preserve company culture, and why the supplement industry needs stronger standards. Looking ahead, Boomer shares his ambition to help move healthcare from treating disease to optimizing health—and why the number of people served matters more to him than growth alone.
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