In this episode of Your Next Move, Inc. staff reporter Ali Donaldson sits down with Chris Schembri, founder of Alethia Marketing and Media, ranked No. 1,342 on the 2025 Inc. 5000. Alethia is a marketing solutions and media company that combines behavioral science, audience data, and AI to help brands understand what motivates their customers and create more effective campaigns.
Chris explains how Alethia developed its values-driven marketing approach—and why moving beyond traditional demographic targeting can improve campaign performance by as much as 20 to 25 percent. He also shares how acquisitions, recurring data revenue, and thought leadership have helped the company distinguish itself in a crowded industry.
The conversation also explores how Alethia is incorporating AI into data analysis, hiring, and everyday workflows; why founders must learn to trust their leadership teams as their companies grow; and how transparency guides difficult decisions around costs and staffing. Plus, Chris discusses the dangers of relying on a handful of large clients, the growing importance of visibility in AI-powered search, and why sustainable growth requires entrepreneurs to build a strategy beyond hope.
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