Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest.
This interview is conducted in Swedish, and features Jennie Zetterström - a PR & crisis communication expert and true industry leader in her field. Jennie has broken every expectation of what's possible as a PR consultant - going from selling hourly rates to building a personal brand that made her the obvious choice in her industry, publishing a book, attracting premium clients and 2x her revenue without working more.
In this episode, Jenny shares how she built her industry leadership through media visibility & personal branding - and why the shift from selling her time to selling premium packages changed everything. We also talk about how to become a more compelling speaker, how to get featured in media even without a big following, and how the right visibility can give you a level of credibility that accelerates your industry leadership.
You'll also get to hear more from Jennie in my upcoming free training on August 13th & 17th - where she shares more about the mindset and positioning shifts behind her transformation from consultant to industry leader.
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Joella Skoogh. Innehållet i podden är skapat av Joella Skoogh och inte av,
eller tillsammans med, Poddtoppen.
