Industry Leader Interviews is a recurring series in The High-Level Entrepreneur podcast, featuring industry leaders. In this interview, I have invited a special guest - Shannon Matson, founder of The Social Bungalow, an 8-figure online marketing business.
Shannon has also built a completely different kind of business alongside it - a 2,500 square foot coffee shop in Las Vegas, started from scratch with almost no experience in physical retail.
In this episode, we talk about what it actually takes to go from a six-figure business to a seven & eight figure business that scales - and the pattern she sees over and over again that holds entrepreneurs back. Her answer comes down to two things: team and visibility. We dig into why so many entrepreneurs stay stuck as the "doer" in their own business instead of freeing up time to lead, what it actually takes to build real visibility & own your position as an industry leader, the conviction it took to land a major deal as the most expensive option in the room, and what it really costs to change a business model you've built your identity around.
If this episode has you thinking about your own pricing, positioning or next level - I'm hosting a free live training this October: "How To Become the 1% Industry Leader That Signs $20k Clients." Sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader
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