Think you're ready for TikTok Shop's Q4? Think again.

As Kevin & Jake enter their fourth Q4 in the TikTok Shop ecosystem this duo has been there and done that. But in a platform evolving new rules and optimizations every 90 days... it's not as simple as copying over the learnings from last year.

Kevin covers his mental model for Q4, a window that drives 50%+ of his brand's annual sales. How do you optimize promos for typical ecom windows? What do you prioritize? How do you protect margin?

Jake organizes a Q4 readiness check for brands, shares his Q4 hypothesis, and breaks down the critical tasks that need to happen now in September to win big in Nov/Dec.


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