ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves.

Episode 1 of TikTok Operators. Jake Bjorseth sits down with Kevin Nemandoust, Co-Founder of ChocBox LA, one of the original TikTok Shop CPG brands.

Kevin tells the real version of the story: a brand his wife started, the decision to leave his corporate job and go all-in right after they got married and found out she was pregnant, and what it actually took to reach #1 in the food category with nothing but a chocolate brand and a TikTok Shop account.

What we get into:

  • Building real demand on TikTok Shop before any retail footprint existed
  • Pioneering the Dubai Chocolate trend and what it did for the brand
  • Turning platform traction into retail distribution
  • What operators starting today should copy and what they should ignore

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