I'm so excited to have Kristine of Kristine P. Calligraphy on as our first guest interview in a year! Kristine's story is a perfect example of how a business can transform based on your interests, your physical wellbeing, and what season of life you're in. From chalkboard signs to digital templates to now running a full-service, large-scale wedding signage business, Kristine walks us through every pivot — including the moment in 2025 when she was ready to give up entirely, and how joining my CEO Partner 1:1 coaching program helped her completely reposition her business, leading to a booked-out 2026.
In this episode, we cover:
How Kristine's business evolved from a 2017 hobby into full-service wedding signage today
Why hand pain and burnout led her to pivot into a passive digital template shop — and why that pivot didn't stick
The moment she realized large-scale signage installs were her true passion (and the family connection behind it)
What we worked on inside the CEO Partner coaching program to rebuild her positioning, pricing, and clientele in just 12 weeks
Kristine's advice on whether a coaching program is worth it
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