Calligraphy Biz Corner
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35. How to Add a New Income Stream: A Coaching Call with Laura of The LetterGrain

Dela

Have you been wanting to launch a new service for your calligraphy business, but aren't sure how to do so without getting overwhelmed or messing up what's already working? In this episode, I'm letting you be a fly on the wall for one of my introductory coaching calls with Laura of The Letter Grain where we talk about how to grow her business through new income streams. 

Laura is a calligrapher based in central Pennsylvania who has a steady window mural business, but found herself missing calligraphy and feeling stuck on how to bring it back. In just under 30 minutes, I take her from feeling unsure of where and how to proceed, to narrowing down one service to start with, and identifying some actionable next steps. 

In this episode we talk about: 

  • The value of getting specific with your ideas and audience before growing
  • How to focus your energy when you have multiple services and limited time
  • Practical first steps for building out a new live calligraphy income stream

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