Episode 25: Most dog pros have a specialty. Very few have a positioning. And the difference between the two is the difference between competing on price and being completely incomparable.
In this episode I break down why the dog pro world has such a specific problem with positioning — the accessibility instinct, the "everyone with a dog" trap, the content that gets engagement but never converts — and what real positioning actually looks like for a dog pro.
In this episode:
- What positioning actually is and why dog pros need to think about it differently -Why "everyone with a dog" is costing you more than you realise - What real positioning looks like — with specific examples from the dog pro world - Three questions to start finding your positioning this week
Ready to articulate your own positioning?
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