If talking about your business feels crunchy to you, then this episode is for you.


In this episode I name four specific fears that keep brilliant dog pros from talking openly about their business — and where each one actually comes from:
- The visibility wound: being seen as someone who wants money
- The "I don't want to come across as salesy" pattern
- The social media fear: why business content feels different from educational content
- The identity split: why the dog pro and the business owner feel like two different people


And how to take bold, brave action in spite of these stories.


Ready to do this work? Sign up for F--k The Rules: a week long coaching sprint from 20-25 August 2026 with 3 masterclasses, 2 live group mentoring calls and access to a private Telegram channel with BONUS content ✨ All for $21! Replays available.


Sign up here: https://www.luchiandmuttons.com/fuck-the-rules


Want to know more about Unleashed - the 6 month business and leadership container for women dog pros? DM on Instagram @luchiandmuttons or email me at surabhi@luchiandmuttons.com


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