EP21: The MONEY wounds running your dog business

The money wounds running your dog pro business — and how to start seeing them.

Most dog pros assume their pricing problem is a strategy problem. It's almost never that. Underneath the benchmark pricing, the pre-emptive discounts and the invoices that apologise before they arrive is something older and deeper - a specific, conditioned relationship with money that was shaped long before you opened your business.

In this episode we go into exactly that. Where your relationship with money came from - the family messages, the cultural conditioning, the industry normalisation of undercharging that made low prices feel like integrity.

I walk you through 💵 5 money wounds 💵 so you can start to recognise which ones could be yours — and why naming them is always the first step to shifting them.

We close with one question to sit with this week — not an action, not a strategy, just a reflection that starts to move something.

→ Take the Permission Blueprint Quiz to find out which permission wound is most alive in your business right now: https://www.luchiandmuttons.com/permission-quiz
→ Join The Rebel Dog Biz Club — weekly emails for women dog pros ready to step into the next era of biz building: https://www.luchiandmuttons.com/rebel-dog-biz-club