Manoj Gunti, Head of Product Marketing at Google Cloud, breaks down how Google tackled customer data silos by building an open alliance with multiple platform vendors instead of going it alone.
He walks through the messaging strategy (data portability, open standards), the mechanics of running bilateral co-marketing programs, and why letting partner voices lead was the key to the alliance actually being seen as neutral.
The result: analyst validation, buy-in from other vendors, and data silo-breaking capabilities now live for hundreds of customers.
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