How Cedar made an AI launch land at a healthcare conference, with Evie Bickes, Cedar

AI personalization claims are everywhere in healthcare tech, which made launching Cedar Intelligence harder, not easier. Evie Bickes, Senior Product Marketing Manager at Cedar, talks through how her team cut through by building an interactive app that let prospects experience the product rather than hear about it. The result was a 71% year-over-year increase in qualified conversations at the HFMA conference, and a playbook worth understanding for any PMM launching AI features into a sceptical market.