Most startups have an ICP on paper. Chisom Anaesiuba, a PMM with five years of experience, found that her company's understanding of that ICP had real gaps – ones that were quietly pulling sales and marketing in different directions.

In this episode, she walks through how she diagnosed the problem, ran workshops to close it, and made the case to shift focus from SMEs to enterprise. She also covers Juicebox, her side project building practical tools for marketers.

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