#016 | nesso.design TALKS | K11 Brand Genesis (Part 1 of 3)

In this episode of nesso.design TALKS, we delve into a brand that revolutionizes the shopping mall experience. No longer just a simple white box containing stores, but a story in itself. K11 blends three key ingredients: art, people, and nature. It promotes beauty for the masses and creates a green oasis in the urban jungle, providing a space for people to meet and socialize. Join us on this journey to discover one of the most exciting and mindful real estate projects.

Contact: info@nesso.design https://nesso.design/

Our Socials: https://www.patreon.com/nessodesign https://www.behance.net/nesso https://www.linkedin.com/company/nessodesign/ https://www.instagram.com/nesso.design/ https://www.pinterest.it/nesso_design/ https://www.youtube.com/@nesso.design

Chapters: 0:00 Intro 1:30 How? What? Why? 4:40 Art for the mass 9:50 The First Mall 19:31 K11 Art Foundation 24:48 The Sandbox 29:40 Outro

Podcast Available on: https://open.spotify.com/show/2E9M0mAwKVtsEooDZrtcmh?si=10fbf39b46a64d57 https://podcasts.apple.com/it/podcast/nesso-design/id1722917404

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