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#013 | nesso.design TALKS | AESOP Brand Genesis (Part 1 of 3)

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In this episode of nesso.design TALKS, we explore the genesis of a brand born complete from the very first moment. All the elements were there: the care for the product, the creation of a selling ceremony that establishes an instant connection between the customer and sales assistance. A minimal design language, essential yet entirely complete. Join us on the journey to discover one of the most consistent brand images ever created.

Chapters:

0:00 Intro

1:18 How? What? Why?

11:16 Products

14:14 Communications

15:55 Melbourn HQ

26:00 The Neighborhood

46:55 Savage

54:20 Outro

Contact: info@nesso.design https://nesso.design/

Our Socials: https://www.behance.net/nesso https://www.linkedin.com/company/nessodesign/ https://www.instagram.com/nesso.design/ https://www.pinterest.it/nesso_design/ https://www.youtube.com/@nesso.design

#design #retail #brand #branding #nessodesign #store #storedesign #aesop #DesignExploration #NessoDesignTalks#Brandgenesis #CreativeCollaborations #cosmetics #NessoTalks

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